KPMG e-arm hires Cubitt and Gnash

Cubitt Consulting and Gnash Communications have jointly won a pan-European account with Metrius - KPMG Consulting's new economy business consulting arm, which launched in the UK this week.

Cubitt Consulting and Gnash Communications have jointly won a pan-European account with Metrius - KPMG Consulting's new economy business consulting arm, which launched in the UK this week.

The two PR firms beat off competition from five other agencies to secure the account in a competitive pitch understood to have included Firefly.

Cubitt and Gnash will pair-up to handle all PR and internal communications surrounding Metrius Europe across mainland Europe over the year ahead.

Cubitt's role will be to provide strategic communications advice, board level market research and contact marketing and media relations with the national finance and business press.

Cubitt managing partner Simon Brocklebank-Fowler will lead a team of five on the account, with plans to co-ordinate affiliated agencies for Metrius' European launches.

Gnash managing director Narda Shirley will lead a three-strong account team, with a remit to look after corporate counsel, corporate and employee-focused media relations and provide internal communications advice between Metrius and KPMG in the UK.

'It's a fairly broadbased campaign which takes in everything from internal communications - keeping the staff at KPMG up to date on Metrius - to media relations with the new economy press,' said Shirley.

Both Cubitt and Gnash teams will report to Metrius chief executive Clive Pinder.

Metrius was first launched by KPMG in the US last year, where it has built a corporate client list including Motorola and Compaq.

It designs and manages the development of new economy businesses, focusing on five practice areas: strategy, technology, client leadership, user experience and design, and human network interaction.



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