Media House reshuffle follows resignations

Scottish PR shop Media House International has reshuffled its senior staff decks following the departure of chief executive David Macauley last week.

Scottish PR shop Media House International has reshuffled its senior staff decks following the departure of chief executive David Macauley last week.

Macauley left to launch a dedicated technology consulting company. He is joined in this move by director of public affairs David Lutton.

Head of crisis management Tom Cassidy has been appointed managing director at the agency, which earned criticism and new business in equal measure after the running of the controversial Keep Clause 28 campaign earlier this year (PR Week, 21 January).

Cassidy will report to Irvine. It is a working relationship that stretches back almost 30 years. The two worked together on the Daily Record newspaper for 16 years from 1971.

Irvine has also appointed Lois Baillie as vice-president of US operations. The appointment follows a successful fundraising campaign Baillie ran for the Princess Royal Trust for Carers, a Media House client.

It culminated last month having hit its pounds 200,000 target. Baillie will also report to Irvine. Instead of replacing Macauley with a new CEO, Irvine is to combine that role with his chairman's remit.

Dismissing the Cadbury recommendations on corporate governance and the separation of the chairman and CEO roles, Irvine said: 'Most US colleagues think the Cadbury recommendations are a load of tosh and I agree. Clients need to know who is in charge.'





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