The digital league table was put together using information submitted in this year’s Top 150 forms.
Agencies were asked how much of their income came from online promotional activity, and how much came from online reputation management.
The two were then added together to create the first-ever league table of PR agencies’ digital income.
Engine has topped the table with a digital income of more than £9.7m, followed by Grayling with an online fee income of £6.8m. Hotwire Group, comprising of Hotwire, Skywrite and digital shop 33 Digital, was in third place.
There are difficulties associated with collecting digital fee income. Online is a channel, not a specialism like consumer or healthcare, and many agencies were unable to separate online income from overall fee income.
Therefore the table is a list of agencies that were able to accurately provide audited figures about their online income. Top 150 agencies that do not appear in the table do not necessarily have a low digital fee income.