The Imperial War Museum calls in Fido to reach family bloggers

The Imperial War Museum has drafted in a PR agency to help it reach out to the digital community and family bloggers.

HMS Belfast: social media drive
HMS Belfast: social media drive

The museum asked agencies to pitch for its social media campaign, focused on attracting families to HMS Belfast over the summer.

Manchester agency Fido PR won the three-way pitch - knocking out two London-based agencies.

Sarah Brownless, director at Fido PR, said: 'Social media offer the perfect mechanism for bringing the ship to life and we're going to use our connections with mummy bloggers to create an online buzz.'

Fido's plans include creating digital and interactive content and a social media-led schools engagement programme.

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