Tory media unit shake-up ahead of the election

The Conservative Party has instituted yet another shake-up of its media unit ahead of next year's expected general election.

The Conservative Party has instituted yet another shake-up of its media unit ahead of next year's expected general election.

Former BBC On the Record producer Andrew Scadding has been promoted to deputy head of media, broadcast. His role slots in above existing broadcast officer Penny Mordaunt and reports to the party's head of communications and former Sunday Express editor Amanda Platell.

The new role is designed to match that of Nick Wood, the other deputy head of media and former Times journalist, who has responsibility for print reporters.

Scadding's former brief as war room media manager has been handed to Jonathan French, until now senior media officer for foreign affairs. French's post has now been filled by the transfer of junior media officer Lyn Fenby.

French has been at Tory central office since March 1998. Prior to that he worked as a researcher for the local Tory association in Westminster and as an assistant to John Hayes MP.

'The aim is to ensure communications are improved in advance of the general election,' said French.

Meanwhile, Enda Joyce has been confirmed as head of campaigns, with responsibility for rolling out specific projects to constituency associations. These campaigns, which operate independently of the media unit, include the Keep the Pound campaign and the fuel tax issue.

Joyce has been in the campaigns unit for nearly two years and succeeds Alex Aiken, who left in May to become head of communications at Westminster Council.



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