Hill & Knowlton to help turn east London into tech hub

Hill & Knowlton has been called in to help establish east London as Europe's answer to Silicon Valley.

After 2012: tech firms investing in east London
After 2012: tech firms investing in east London

The agency has scooped a retained PR account, worth just under six figures, for the UK Trade & Investment’s Tech City Investment Organisation.

Tech City was launched by Prime Minister David Cameron last November and focuses on the Government’s aim to make London’s East End a world-leading technology centre.

Jo White, head of public and third sector at H&K, said: ‘Tech City is already a thriving community. The innovation and creativity are really inspiring.’

Google, Vodafone, Facebook and Intel have already committed to investing in the long-term future of the area, which will see parts of the Olympic Park being used as flexible office space and facilities after the 2012 Games.

TCIO will give practical support to companies already in Tech City and to those looking to base themselves there.

Caoimhe Buckley, director of marketing comms at UK Trade & Investment, added: ‘Our ambition is that Tech City attracts digital and creative companies and becomes the digital capital of Europe. We believe H&K can build on the positive progress that has been made to date.’

Experts such as LinkedIn’s former European MD Kevin Eyres and Eric van der Kleij, a Dutch national who founded anti-fraud tech company Adeptra in the UK, are on board.

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