Bacardi marketing controller Sophie Bowers said: ‘We’re confident their consultancy advice and close relationship with the trade press will ensure a high profile presence for our brands and a greater understanding among the trade about how Bacardi Brown-Forman can help them make the most of their spirit sales.’
Publicasity board director Tom Hargreaves added that the agency intends to ensure that Bacardi Brown-Forman ‘punches above its weight in the trade press and to highlight all their fantastic brand activity’.
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