Queen's Ireland visit can deliver positive PR message despite bomb scares

PR profesionals remain convinced the Queen's trip to Ireland can provide a valuable boost to Anglo-Irish relations, despite yesterday's bomb scare in central London.

The Queen in Ireland: boost to Anglo-Irish relations
The Queen in Ireland: boost to Anglo-Irish relations

Yesterday saw the first coded bomb threat, issued from Irish dissidents outside Northern Ireland, to London in ten years according to officials.

But PR bosses said that the threats would not derail the key messages of the trip.

Bell Pottinger public affairs chairman Peter Bingle said: ‘As a Catholic brought up in London, I welcome the Queen’s visit. She will receive a traditional Irish welcome. There will be lots of warmth and humour. This is a great day for Anglo-Irish relations.’

Chris Rumfitt, MD, public affairs at Edelman, said: ‘With the bomb scares in London the day before her visit, and more in Dublin on the first morning, the Queen’s historic visit to Dublin did not make the best of starts. But as long as none of these scares turns into something more serious, then actually they might be counterproductive by seeming so anachronistic that they serve to highlight how far Anglo-Irish relations have moved on.’

Up to 4,000 people are involved in securing HM’s safety across the four-day trip, which will be the first by a British monarch in 100 years.

A spokesperson from the foreign office said: ‘This is the first ever state visit to Ireland and an opportunity to mark the transformation of the relationship in recent years; the strength of our economic, political and family ties; and the progress that has been made in Northern Ireland.’

The Queen was invited to visit by President Mary McAleese, who will formally welcome the Queen in her Dublin home.

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