Nokia appoints Next Fifteen agencies to consolidate US and UK PR

Nokia has appointed Next Fifteen to handle its PR work in the UK, US and for its global headquarters.

Mobile communications: Next Fifteen to consolidate Nokia's US and UK PR
Mobile communications: Next Fifteen to consolidate Nokia's US and UK PR

The brief,thought to be worth upwards of £2m and issued in January, is for an agency to consolidate the work previously handled by three agencies.

It is understood that the Finnish mobile telephone giant handed Next Fifteen the brief yesterday.

A source close to the process has revealed that the brief will be handled by Next Fifteen agencies Text 100 and Bite Communications. Next Fifteen US agency 463 Communications will also be involved in servicing Nokia.

Rather than a specific agency covering each territory, there will be bespoke Nokia teams created across the agencies for each country.

This followed a two-way final pitch against Emanate. Also previously involved in the pitch process were agencies Fleishman-Hillard and Cohn and Wolfe.

Previously, Nokia used Ketchum in the US, Good Relations in the UK and Golin Harris, which supported the head office's comms needs.

The aim is for the new model to provide ‘greater synergy and results in two key media markets’, according to Nokia head of media relations Doug Dawson at the time of launching the process.

Nokia’s global comms is headed up by senior vice president, communications Arja Suominen.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.