Threepipe to help Original Bowling Company bring families to ten-pin bowling

The Original Bowling Company, owner of AMF bowling and Hollywood Bowl, has called in Threepipe to spearhead a campaign to encourage families to try ten-pin bowling.

Family-friendly: ten-pin bowling
Family-friendly: ten-pin bowling

Its brief is to raise the profile of The Original Bowling Company’s brands at a local and national level.

Starting immediately, one of its initial moves will be to support the company during ‘National Bowling Week’. Taking place in June, it aims to encourage families and adults to rediscover bowling.

Threepipe will be using national and local media to talk about the company’s 42 bowling centres across the UK. It will also engage in a press campaign that will include the building and management of social media channels. The agency will report to head of marketing at The Original Bowling Company, Rob Boobyer.

Threepipe co-founder Jim Hawker said: ‘Our expertise at working with retail multiples and creating campaigns reaching the core family audience will be instrumental to the success of the PR programme.’

The Original Bowling Company, owned by Bourne Leisure, is the second largest operator of ten-pin bowling centres in the UK.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.