PRWeek and AMEC launch survey on the PR industry's views on measurement

PRWeek is partnering with comms measurement body AMEC to canvass the PR industry's views on measurement.

Canvass: AMEC director David Rockland
Canvass: AMEC director David Rockland

The results of the survey will be unveiled at the European Summit on Measurement, which will take place in Lisbon on 8–10 June.

The findings will be discussed at a plenary session at the conference, and used to shape the future agenda for PR research, measurement and evaluation.

AMEC director and Ketchum’s global head of research David Rockland will compile the responses from PRWeek readers and input from PR trade bodies around the world.

To help shape the future agenda of measurement, please fill out the survey here


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