MEDIA BRIEFS: C5 gets equity stake in online gift company

Channel 5 has taken an equity stake in an online gift company, surpriseyourwoman.com. The move is a continuation of Channel 5's policy to exchange airtime for stakes in ventures that need consumer advertising. In this case, the channel will provide promotional support worth pounds 750,000. Similar investments include the gaming site cheekymonkey. com and travel site thefirstresort.com.

Channel 5 has taken an equity stake in an online gift company, surpriseyourwoman.com. The move is a continuation of Channel 5's policy to exchange airtime for stakes in ventures that need consumer advertising. In this case, the channel will provide promotional support worth pounds 750,000. Similar investments include the gaming site cheekymonkey. com and travel site thefirstresort.com.



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