MEDIA BRIEFS: Popstars website attracts 48,000

Granada Broadband said its website for the Popstars programme last Saturday attracted 48,000 people for a live video chat with the five members of the manufactured pop band. 'The internet lends itself really well to this programme format,' said Justin Judd, controller of online. The website, www.itv. co.uk/popstars, contains news, previews, behind the scenes footage, profiles of the group and judges, and carefully-controlled insider 'gossip'.

Granada Broadband said its website for the Popstars programme last Saturday attracted 48,000 people for a live video chat with the five members of the manufactured pop band. 'The internet lends itself really well to this programme format,' said Justin Judd, controller of online. The website, www.itv. co.uk/popstars, contains news, previews, behind the scenes footage, profiles of the group and judges, and carefully-controlled insider 'gossip'.



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