MEDIA BRIEFS: mykindaplace grows teenage girls data

Teenage girls website mykindaplace.com has acquired the registered users database of the defunct site wowgo.com, which ceased trading in November last year. mykindaplace said it has now captured details of a fifth of all teenage girls who use the net. Channel sponsors include Sky One, Orange, Woolworths and Superdrug.com. The site itself is backed by BskyB, Freeserve and ThinkVentures.

Teenage girls website mykindaplace.com has acquired the registered users database of the defunct site wowgo.com, which ceased trading in November last year. mykindaplace said it has now captured details of a fifth of all teenage girls who use the net. Channel sponsors include Sky One, Orange, Woolworths and Superdrug.com. The site itself is backed by BskyB, Freeserve and ThinkVentures.



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