Ian Monk: Royal superstars on media alert

The wedding's over, the honeymoon has only just started but already the next round in the war of privacy for the Windsors and Middletons is under way. It will be a long battle that may define the success of the monarchy.

Ian Monk: Privacy for the Windsors and Middletons
Ian Monk: Privacy for the Windsors and Middletons

On the PR front the royal wedding, watched by two billion abroad, was a humongous PR success for Britain. The dividend will be a healthy boost for UK tourism. Many Americans were said to be pining for the pre-Boston Tea Party days, so impressed were they with cool, royal Britannia.

At home, media audiences were enormous. Even The Guardian, home of the earnestly comfortable Left, admitted a circulation lift of 100,000. This suggests that the royals and their new in-laws tapped into a deeply traditionalist strain that too rarely finds its voice in the cacophony of modern Britain.

The problem for the monarchy is that the wedding created new superstars: William, Kate, Harry and the devastatingly effervescent Pippa.

In the PR sense, royalty and superstardom are unhappy bedfellows. Diana turned heads and had her own head turned by media-driven global adoration and relentless coverage of her private life. William, understandably, is said to loathe the media.

He has been wisely counselled on how to deal with it thus far. The interview that he and Kate gave to ITN's Tom Bradby on their engagement was a triumph.

Now though, the real headaches begin. Despite a motley parade of reality stars, the newspapers have lacked an authentic poster girl to sell copies since Diana. Suddenly they have Kate and Pippa. Pictures in two Sunday tabloids last week showed the sisters in bikinis and Pippa topless in one holiday shot taken five years ago. Their publication has been referred to the PCC as intrusive.

Palace and Middleton family lawyers are on constant, aggressive media watch. The papers need their cover girls more than ever. The monarchy would like nothing more than to put the shutters up for months. It could not afford another Di - and nor could the tabloids.

Ian Monk is founder of Ian Monk Associates and a former executive at the Daily Mail and The Sun

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.