INTERNATIONAL: Burson-Marsteller could lose two major accounts

NEW YORK: Burson-Marsteller is being forced to defend two of its most high-profile accounts as Sprint and Sun Microsystems put their business up for review.

NEW YORK: Burson-Marsteller is being forced to defend two of its most high-profile accounts as Sprint and Sun Microsystems put their business up for review.

Sprint vice-president of corporate communications, Bill White, confirmed he has launched an agency search for the company's US corporate brief, which B-M has handled for five years. B-M will repitch for the account.

The loss of Sun - B-M's biggest and longest standing hi-tech account - could blow a hole of between pounds 3m and pounds 7m in the agency's annual revenues.

Sources close to B-M have confirmed Sun's in-house PR team has begun contacting agencies about the corporate account.

Both B-M, which handles corporate, workstations and software, and Ketchum, which handles the server business alongside other product areas, have been told that at least some if not all of these pieces of business will be reviewed.

Other Sun agencies, including Eastwick and KVO, are said not to come under the review remit.

Sun corporate communications vice-president Jeremy Barnash would neither confirm nor deny the review.

B-M spokesman Peter Himler said B-M and Sun were 'in conversations' over their relationship.

The Sun review does not affect the UK market, where it currently uses Text 100, DPA Corporate Communications and Harvard Public Relations.



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