HSBC appoints Pierre Goad and Charles Naylor to co-head global comms

HSBC has brought in two external in-house comms chiefs to co-head the bank's global comms offering, PRWeek understands.

HSBC: Pierre Goad (pictured) and Charles Naylor to co-head global comms
HSBC: Pierre Goad (pictured) and Charles Naylor to co-head global comms

Europe's biggest bank is understood to have secured Zurich Financial Services Group's global head of corporate comms Pierre Goad and Credit Suisse's chief comms officer Charles Naylor to jointly head its comms operation.

The pair, joining as global co-heads of communications, will take on the responsibilities of departing group comms director Richard Beck, who is leaving the bank after the company's AGM on 27 May to pursue other interests.

It is thought that Goad will join in the summer and take on responsibility for internal affairs and and strategic comms, while Naylor will join in September and assume control of external comms.

Goad joins from insurance giant Zurich, where he spent a little over a year after joining the firm from HSBC in May 2010. He was previously head of corporate development for HSBC's investment banking and asset management divisions and has held a series of comms and strategy roles at HSBC in Hong Kong and London.

Goad worked under Stuart Gulliver, who was installed as HSBC's chief executive at the beginning of 2011, when Gulliver headed the bank's investment banking division.

Naylor has been at Credit Suisse since 2004. Before joining Credit Suisse he spent six years at corproate affairs director at Centrica and a further six as corporate affairs head, at oil firm The Hess Corporation (formerly Amerada Hess).

Meanwhile, Credit Suisse is understood to have promoted Gavin Sullivan, EMEA head of comms, and Andrés Luther, head of group comms, to co-head its global comms function.

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