MG Rover draws up shortlist for dealer PR

MG Rover is drawing up a shortlist of agencies to handle its UK dealer PR business.

MG Rover is drawing up a shortlist of agencies to handle its UK dealer PR business.

The car manufacturer is looking for a consultancy to take up the brief, which was resigned last December by Harrison Cowley.

MG Rover director of corporate affairs, Gordon Poynter, said the pitch process is already in place and that he hopes to narrow it down to three contenders soon.

'The brief will include developing the profile of our local dealers in their own communities to ensure that they have a high profile and the image of the company and brands they sell have a high profile,' said Poynter.

Harrison Cowley handled dealer PR for both Rover and Land Rover up until the car group's changes in ownership last year.

The agency decided to step down from the Rover account due to conflicts of interest with Land Rover, which arose following its sale to Ford for pounds 1.8bn.

Poynter added that he will also be 'looking into all the PR options' for Rover's motor sports venture.

The firm recently announced that it would be heavily investing in that sector and plans to push the MG's profile with its return to the Le Mans tournament after a gap of 35 years.

Poynter said he was considering external PR support for that campaign.

As part of the group's motor sports ambitions, Rover appointed Greg Allport as manager of brand product and motor sports PR last month.

He joined from Land Rover, where he was international communications manager. Land Rover said they expect to announce his replacement soon.

Katie McPhilimey also joined MG Rover last month as regional business press and public affairs officer from cable firm ntl.





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