The newly-created National College for School Leadership has appointed Peter Berry as director of communications.
The college was launched by Prime Minister Tony Blair and Secretary of State for Education David Blunkett last November as the first national body to train headteachers.
It is based at Nottingham University's Jubilee campus, where a pounds 20m headquarters will open in March 2002. Courses will also be offered online, through NCSL OnLine.
Berry says his priorities for the year include creating the college's communications department and raising the profile of the college to ensure it plays an active role in education issues.
'We are in the process of recruiting staff and looking to build a team of around six or seven.
Over the year we will be developing campaigns and looking to work with outside agencies, if required,' he says.
'With the college we hope it will be not just for the training of school managers in Britain but to expand to become international,' Berry adds.
Berry, who reports to college director Heather du Quesnay, previously spent 14 years as assistant chief executive at City of York Council in charge of marketing and corporate affairs.
While at York he acted as communications adviser to a range of national bodies, including the Cabinet Office, the Local Government Association and the Central Office of Information.