Cicero Consulting, the public affairs and crisis management agency which officially launched last week, has been appointed to handle the brief for a pension reform campaign.
The Retirement Income Reform Campaign is a lobby group headed by former Labour MP, Dr Oonagh Macdonald with cross-party and cross-industry support.
Cicero's brief includes media relations work in the campaign's bid to halt falling annuity rates for pensioners.
The agency will also work with Conservative MP John Butterfill, who currently has a private member's bill on pension reform before the House of Commons.
The three-strong team which is dealing with the campaign will be headed by director Iain Anderson, who reports to Macdonald. Cicero chief executive Stephen Lock will deal with public policy aspects of the campaign.
Lock said: 'Naturally we will be targeting the media, in particular campaigning media as we approach a general election. But we will also be targeting those in industry as well so we can gain as much support as possible for this campaign.'
The campaign has been funded by City institutions, financial services trade bodies and investment trust and life assurance companies.
The agency has been appointed to take the campaign into the next general election and the start of the new parliament.
Cicero was founded by Anderson and Lock, together with Richard Elson and Sunil Sharma. All four left Ludgate Public Affairs last year, following a failed management buy-out (PRWeek, 23 June 2000).