Ex BBC's Farr to lead Golin/Harris Euro expansion

Golin/Harris International is set to acquire its French and Italian affiliates following Sue Farr's appointment as EMEA MD.

Golin/Harris International is set to acquire its French and Italian affiliates following Sue Farr's appointment as EMEA MD.

Farr, the former director of public service marketing at the BBC, ended speculation as to her next move by announcing she was taking over from the retiring Mary Bartholomew this week.

Farr left the BBC last May after losing out to Matthew Bannister in the battle for the top communications job in the Greg Dyke shake-up. Her seven-year spell at the corporation began with a stint as head of marketing for network radio. In her final role, she oversaw 300 staff and a pounds 70m budget.

At Golin/Harris there are 140 staff within her remit. Farr has identified acquisition as a key growth model in her latest role. As it stands, the Top 10 US agency has just three wholly-owned offices in EMEA: London, Madrid and Frankfurt. It is affiliated to Beau Fixe in Paris, Milan's Noesis Comunicazione and a further 13 firms in other European markets.

PRWeek understands the French and Italian firms are likely early acquisition targets, while discussions are ongoing with other agencies in Europe.

'Niche operators will be targeted as acquisitions,' Farr said. 'We will also work on organic growth as part of a two-pronged attack on brand fame.'





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