McElwaine will work alongside Kate Delahunty to increase Capital's presence across the region. While Delahunty's background lies in finance comms, McElwaine has experience in corporate comms.
Joint founder and co-head of Capital MSL, Steffan Williams, said: 'Fran brings new skills and new experiences from a range of markets in the Middle East. She will support our rapidly growing business in the region and her appointment alongside Kate means we can offer clients a broader range of capabilities.'
McElwaine joins from Hill & Knowlton, where she was general manager, United Arab Emirates. Prior to this she was regional director across Qatar, UAE, Bahrain and Jordan.