Buchanan to boost Coffee Republic profile in the City

WPP-owned City PR agency Buchanan Communications has secured the financial brief for Coffee Republic to help raise the company's profile among analysts and the City.

WPP-owned City PR agency Buchanan Communications has secured the financial brief for Coffee Republic to help raise the company's profile among analysts and the City.

The speciality coffee bar operator took on Buchanan following a pitch - believed to have included two other agencies.

Buchanan's appointment comes after Coffee Republic changed its listing from the Alternative Investment Market to the London Stock Exchange in a bid to attract a greater number of institutional and private investors.

Buchanan director Tim Thompson heads the account, reporting to Coffee Republic financial director William Scott and founding chief executive Bobby Hashemi.

Scott said: 'Having moved to the main stock exchange, we felt there was greater need to have someone to make sure the messages are consistent.'

Thompson added that the brief is also to 'assist in raising the company's profile among analysts and to help in branding the new espresso bar chain as it rolls out across the UK'.

Coffee Republic recently unveiled plans to open 40 bars a year, working on the premise that the market could support a total of around 2,500 branded coffee bars.

The company currently has 75 outlets, with more than 40 located in London.

Financial Dynamics handled a private investor communications project brief for Coffee Republic during the first six months of the year, which was headed by partner Tom Baldock. FD did not pitch against Buchanan for the work.

Results for the six months up to September showed Coffee Republic almost doubled its turnover from pounds 4.9m to pounds 9.7m.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.