Heinz holds four-way pitch for Beanz and soups after Cow PR bows out

Heinz is set to appoint a new agency for its Beanz and soups range, as incumbent Cow PR has declined to repitch.

Heinz Beanz: pitching account
Heinz Beanz: pitching account

The food company has launched a pitch process and has invited Bell Pottinger, Edelman, Publicasity and Lexis to submit proposals. No decision has yet been made.

Heinz director of corporate and government affairs Nigel Dickie said: ‘After more than four years working successfully with Cow PR, it was timely for Heinz to undertake a PR review of activity on Heinz Beanz, Soups and our overarching "It has to be Heinz" campaign property.'

Dickie added that the pitch did not affect other agencies on Heinz's current roster including Grayling, which looks after trade PR, and Cohn & Wolfe, which looks after consumer work on Heinz Sauces.

Heinz picked Cohn & Wolfe to handle consumer PR for its sauces portfolio in 2009. Cohn & Wolfe handles UK consumer work for Heinz Tomato Ketchup, Lea & Perrins, HP Sauce, Daddies Sauce, Heinz Salad Cream and Heinz Mayo.

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