PUBLIC SECTOR: New change of image makes Sense

Sense, the charity for people with deafblindness, is introducing its new corporate identity this week. The launch is the culmination of a nine-month research project into the charity's image. 'We saw that our old identity was actually hindering some of the work we wanted to do,' said chief executive Rodney Clark. One of the key aims of the new identity is to let people with deafblindness know that there is an organisation that exists specifically to advise and support them.

Sense, the charity for people with deafblindness, is introducing its new corporate identity this week. The launch is the culmination of a nine-month research project into the charity's image. 'We saw that our old identity was actually hindering some of the work we wanted to do,' said chief executive Rodney Clark. One of the key aims of the new identity is to let people with deafblindness know that there is an organisation that exists specifically to advise and support them.



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