Agency imminent for Granada PowerChannel

Granada Broadband's latest project Granada PowerChannel is close to appointing a PR agency for its autumn launch.

Granada Broadband's latest project Granada PowerChannel is close to appointing a PR agency for its autumn launch.

Marketing director for Granada PowerChannel, Peter Nowlan, confirmed he would be making an announcement soon. He is understood to have heard pitches from at least two agencies.

Granada PowerChannel is Granada Media's venture to bring the internet into houses via television sets. Consumers will be able to use a set-top box plugged into their television and telephone outlet, to give them internet access.

It has developed five consumer information areas for the service: news, sport and weather; entertainment; home style and living; money and advice; and jobs and education.

Granada plans to offer free subscriptions in return for consumers completing a monthly on-line survey of spending habits. PowerChannel is an internet-based research group.



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