MAMA Group appoints new agency Inkling to promote two festivals

Live music venue and management company MAMA Group has appointed a newly launched agency made up of former Cake and WCRS employees to promote two festivals.

Inkling: Nicola Rutledge, Will Parkinson and David Proudlock
Inkling: Nicola Rutledge, Will Parkinson and David Proudlock

The agency – named Inkling – has been appointed by the company that operates venues such as The Jazz Café to handle comms for the new Wilderness festival in Oxfordshire in August.

Inkling will also handle the comms around Electric Carnival, a music festival involving more than 75 acts that takes over the city of Birmingham.

Mama Group head of PR Vicky Beercock said: ‘It was very important for us to get the right agency on board for our new festival, Wilderness. While Inkling may be a new company, they each come with a huge amount of experience and a reputation as some of the most trusted professionals in their field.’

Former Cake account director Nicola Rutledge and UK events director Will Parkinson have joined forces with David Proudlock, a planner previously at WCRS, Cake and Saatchi and Saatchi, to start the new creative agency.

Inkling will specialise in PR, events, strategy and content and will operate a ‘collaboration model’, working with a team of consultants and partner agencies to deliver the best ideas for their clients.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.