Central YMCA appoints Trinity PR to promote body image campaign

Healthcare specialist Trinity PR has been appointed as the first external PR agency to work alongside the UK's health and education charity, Central YMCA.

YMCA: fitness focus
YMCA: fitness focus

Based in central London, the not-for-profit organisation, which boasts London’s largest gym and fitness facility, has handed Trinity a brief to launch a national campaign to promote body diversity and body confidence.

The Body Confidence campaign will focus on overcoming ‘image anxiety’ as well as raising awareness of the work of the Central YMCA.

Head of external relations and development at Central YMCA, Duncan Stephenson, said:  ‘As a major provider in the health and fitness sector and through our work with young people, we have identified body image anxiety as a particular issue that needs addressing.’

The campaign will initially run for three months and will be officially unveiled in mid-May with the launch of the All Party Parliamentary Group on Body Image.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.