Pru reviews structure as divisions merge

Top-five UK financial services company Prudential is reviewing its PR structure for the retail and group pensions divisions following their merger into one unit.

Top-five UK financial services company Prudential is reviewing its PR structure for the retail and group pensions divisions following their merger into one unit.

The public relations and communications teams for both sectors are due to be integrated in the wake of the merger last month, which has seen the creation of the newly branded Prudential Financial Services division.

Prudential's head of retail communications, Claire Stanton, said the new PR structure is still being decided and that no decision has been made on the appointment of the combined unit's PR head.

The move has already prompted the departure of the retail division's managing director Roger Flynn, who leaves at the end of this month, and marketing director Frank Wilson, who leaves in six months, and speculation is growing over further job losses.

Stanton said no decisions had been made on staff changes within the communications unit, but she added: 'We will need to make sure we eliminate duplication and reduce overheads.'

At present, the former retail arm's PR team is eight-strong. In group pensions, there are three people in the internal communications team and an integrated communications and marketing department.

Stanton said Prudential Financial Services will continue to retain the merged units' PR agencies: Citigate Dewe Rogerson and Burson-Marsteller.

Rodney Baker-Bates, previous MD of group pensions, will head the new unit.



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