Frank Public Relations, the agency formed by ex-Lynne Franks PR MD Graham Goodkind (PR Week, 22 September), has picked up its third client: electronics company Amstrad.
Specifically, the agency has been briefed to handle consumer PR for the Amstrad E-mailer, a new kind of land-line telephone from which e-mails can be sent and received. There was no pitch for the work.
Andrew Bloch, Frank PR joint MD, heads the account, reporting to Simon Sugar, Amstrad commercial director and Alan Hopkins general manager.
The E-mailer was originally launched in March this year, with Icas Public Relations handling consumer PR. After three months, according to Hopkins, Amstrad thought it could handle PR for E-mailer in-house. Amstrad's corporate and City PR is handled by Nick Hewer and Associates.
Bloch said the E-mailer would help bring e-mail to the masses: 'Our campaign will be about getting Britain e-mailing.'
A pounds 1 million national advertising campaign for the product kicks off this month.
Priced at pounds 79.99, the E-mailer is actually a subsidised product. Amstrad will make money from it by attracting advertisers and through the e-mail and SMS (text messaging) charges.
Advertisers including Sky and Lloyds TSB have already signed up.