Wood argues any shift in services from hospitals to the community will be seen as a cut, even though it may result in better health for local people. To read the full column go to prweek.com/uk and click on public sector.
NHS Knowsley has enlisted word of mouth agency Finn Communications to undertake an 'influencer mapping' exercise using social media to identify how local communities are using online tools to share health advice with peers.
Birmingham City University is launching an advertising and PR campaign to showcase the successes that have led to the highest rise in applications of all Midlands' universities. The PR element of the campaign will be run by the press office team of Sarah Archer and Nicola Jones.
Oliver Hickson, the former COI media director, has launched a website to promote his new business, Hickson Communications. The site outlines Hickson's workshops in how to win a public sector tender, how to benchmark your business against your competition, pitch coaching and best practice evaluation.