CIPR revises social media guidelines as it unveils blog portal for PR firms

The Chartered Institute of Public Relations (CIPR) has launched updated social media guidance for the PR industry as it unveils a new blog space for PR firms

Jane Wilson: Revised guidance for using social media includes core principles and best practice
Jane Wilson: Revised guidance for using social media includes core principles and best practice

The guidance has been revised to include core principles, best practice and legal considerations to take into account when developing and implementing communications campaigns that include social media.

It comes as the CIPR launches The Conversation, a portal which allows the PR industry to view posts made by PR firms via their own websites.

A CIPR spokesman said: 'Syndicating your personal or company blog is an easy process, allowing the wider PR community to find your content, find your personal, business and consultancy profiles, and respond to your news and points of view. Everyone is welcome to register themselves and their organisation.'

Revisions to the social media guidance were overseen by the CIPR social media panel. CIPR members and the wider profession were also consulted.

CIPR CEO Jane Wilson said: 'With the balance of power between consumers and brands and the traditional routes to target audiences rapidly changing, the PR profession is in the unique position to lead the way.

'In this constantly innovating environment we have updated our guidance, to keep members informed and up to date on how they can best incorporate new developments in social media into their communications strategy.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.