Pure Public Relations to handle Kim Kardashian fragrance for SAS & Company

Newly formed SAS & Company, a beauty firm behind the launch of Kim Kardashian's fragrance, has appointed Pure Public Relations to handle product PR.

Kim Kardashian: SAS & Company fragrance
Kim Kardashian: SAS & Company fragrance

Pure will represent all of the SAS brands, targeting print, online blogs and social media coverage, with beauty, lifestyle and celebrity-focussed media.

SAS & Company was co-founded in January 2011 by Shelley Smyth, who has more than 20 years experience in the cosmetics and fragrance industry.

Smyth said her core aim is ‘to offer clients the due care and attention to build their brands for long term success, as well as provide them and retailers a realistic and expert approach to sales’.

The first big brand that Pure are to work with for SAS, is the debut of Kim Kardashian’s perfurm.

The agency will organise long-lead editorials in celeb titles and make the most of profiling opportunities. The agency has also organised a personal appearance with Kim Kardashian in early June at Debenhams in Oxford Street.

The fragrance was created alongside master perfumer Claude Dir at Givaudan and will be available in the UK from July 2011.

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