Pure Public Relations to handle Kim Kardashian fragrance for SAS & Company

Newly formed SAS & Company, a beauty firm behind the launch of Kim Kardashian's fragrance, has appointed Pure Public Relations to handle product PR.

Kim Kardashian: SAS & Company fragrance
Kim Kardashian: SAS & Company fragrance

Pure will represent all of the SAS brands, targeting print, online blogs and social media coverage, with beauty, lifestyle and celebrity-focussed media.

SAS & Company was co-founded in January 2011 by Shelley Smyth, who has more than 20 years experience in the cosmetics and fragrance industry.

Smyth said her core aim is ‘to offer clients the due care and attention to build their brands for long term success, as well as provide them and retailers a realistic and expert approach to sales’.

The first big brand that Pure are to work with for SAS, is the debut of Kim Kardashian’s perfurm.

The agency will organise long-lead editorials in celeb titles and make the most of profiling opportunities. The agency has also organised a personal appearance with Kim Kardashian in early June at Debenhams in Oxford Street.

The fragrance was created alongside master perfumer Claude Dir at Givaudan and will be available in the UK from July 2011.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.

Max Clifford trial jury loses second member as deliberations enter third day

Max Clifford trial jury loses second member as deliberations enter third day

The jury in the trial of celebrity publicist Max Clifford is down to 10 people after another juror was discharged this morning, on the third day of deliberations about its verdicts on 11 charges of indecent assault.

Edelman takes a ride on Branson's slow-motion space adventure

Edelman takes a ride on Branson's slow-motion space adventure

Virgin Galactic is probably on every PR agency's dream assignment list, but previous delays to Richard Branson's space venture suggest it may not be a complete blast.