Technology: The Week in Technology

Babel wins Barclays Corporate work.

Barclays Corporate has chosen Babel PR to boost its comms in the technology, media and telecoms sectors. The specialist tech PR firm won a four-way pitch to promote Barclays' position as the industry's financial partner. The PR campaign will focus on influencing thought leadership and raising the profile of individual spokespeople. Barclays works with more than 35 per cent of all firms listed in The Sunday Times Tech Track 100.

Zanussi has called in Rave PR to handle a consumer campaign for its spring cooking promotion. The home appliance manufacturer appointed Rave after an uncontested pitch to work on the project, which will see TV chef Gino D'Acampo fronting a six-week-long All You Need to Cook Italian promotion.

NEC Display Solutions Europe, the visual display firm, has appointed Lewis PR as its retained agency.

NEC specialises in products including digital retail signage and displays used in hotels, restaurants and airports, as well as for education, healthcare and transportation purposes.

Brainjuicer, the technical marketing research firm, has charged digital PR firm Fuse with revamping its website. The website introduces Brian Juicer, a fictional employee who serves as the website's guide, and 'My BrainJuice', which allows visitors to record their individual journeys through the website to save or share with colleagues.

Newtec, the satellite comms company, has drafted in ProActive PR to handle UK comms. Newtec, which is headquartered in Belgium, specialises in the design, development and manufacture of equipment, systems and software for satellite comms.

For breaking tech news, go to prweek.com/uk and click on technology.

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