City & Corporate: FWD grabs Skandia task

Skandia Investment Group, the investment arm of savings giant Skandia, has called in FWD PR to handle an international comms brief.

The agency will be responsible for PR in Europe, Asia and Latin America.

The FWD PR team will be led by Victoria Sisson, director of financial services PR, supported by a team based in London and Singapore.

John Morgan, head of PR at Skandia Investment Group, said the agency's model of delivering press coverage around two 'hubs' gave the firm 'an extremely streamlined model for managing our international PR.'

Sisson added: 'Skandia has a huge reputation in the investment world, particularly for its multi-manager fund ranges.'

Skandia has EUR15bn of assets under management, serving clients in 20 countries.

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