Good Relations appointed for Blackberry brief across UK and Europe

Research in Motion (RIM) has appointed Good Relations to handle consumer tech and b2b comms for its Blackberry smartphones.

Good Relations: Blackberry brief across UK and Europe
Good Relations: Blackberry brief across UK and Europe
The appointment of Good Relations, part of the Bell Pottinger group, is understood to follow a final two-way shoot-out against Blue Rubicon. Initially, five agencies pitched, including incumbent Hotwire.

The business, which covers UK and Europe, is thought to be worth £250,000 a year. Hotwire had previously worked on the business for seven years.

Frank PR continues to handle RIM’s consumer PR in the UK, while Edelman continues to handle the brand's digital and social media.

New research has revealed that around 14% of smartphone users have a BlackBerry device, compared to 28% who own an Android device and 26% an iPhone.

The survey of 2,000 UK adults was published yesterday and conducted by The Daily Telegraph.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.