Good Relations appointed for Blackberry brief across UK and Europe

Research in Motion (RIM) has appointed Good Relations to handle consumer tech and b2b comms for its Blackberry smartphones.

Good Relations: Blackberry brief across UK and Europe
Good Relations: Blackberry brief across UK and Europe
The appointment of Good Relations, part of the Bell Pottinger group, is understood to follow a final two-way shoot-out against Blue Rubicon. Initially, five agencies pitched, including incumbent Hotwire.

The business, which covers UK and Europe, is thought to be worth £250,000 a year. Hotwire had previously worked on the business for seven years.

Frank PR continues to handle RIM’s consumer PR in the UK, while Edelman continues to handle the brand's digital and social media.

New research has revealed that around 14% of smartphone users have a BlackBerry device, compared to 28% who own an Android device and 26% an iPhone.

The survey of 2,000 UK adults was published yesterday and conducted by The Daily Telegraph.

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