British Airways confirms Grayling as PR consultancy for Europe and Asia Pacific

The brief involves public relations in the two regions, international co-ordination of activity, strategic communications counsel and crisis communications support.

BA: Grayling will represent the firm in 38 countries from today
BA: Grayling will represent the firm in 38 countries from today

PR Week revealed in March that Grayling was frontrunner for the comms contract.

The three-year deal covers 38 countries and begins today.

Grayling will manage communications using a hub and spoke model with central hubs for Europe and Asia-Pacific, located in Grayling's London and Hong Kong offices.

Michael Murphy,  global CEO, Grayling, commented: 'British Airways is an outstanding addition to our client roster, particularly at this fascinating time for its business and its brand.'

James Acheson-Gray, managing director international, led the pitch and will oversee the programme with the Asia hub led by Bruce Shu, managing director Asia.

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