DIARY: Hennessey opens up cc e-mail bag of worms

'It's a powerful tool, which must be treated with respect.' Guns? Nuclear energy? Viagra? No, it's actually e-mail.

The quote comes from one Paul Hennessey. His name is probably familiar to the hundreds of PROs who received an e-mail from him about his digital photography business, cowjuice.com. Twice. Followed by an apology.

The e-mail irritated many recipients, and attracted comments along the lines of 'no more spam'. Hennessey admits while e-mail is very effective, 'you have to get it right'.

The failure to use e-mail's 'blind carbon copy' option, meant the contact list appeared for all to see - and exploit. When it comes to new contacts, PROs are more opportunistic than any virus. Within a short space of time, various messages such as the following were sent out: 'Stop this blatant abuse of e-mail.

I'm busy trying to recruit an IT PR account manager down here in Basingstoke.'

The incident also raises the interesting philosophical question: does an e-mail sent informing recipients that a previous e-mail was spam actually become spam itself?

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.