EDITORIAL: PRWeek moves with the times

As the PR business continues to evolve, PRWeek is also changing shape to ensure that it continues to reflect the increasing breadth and depth of this industry.

As the PR business continues to evolve, PRWeek is also changing shape to ensure that it continues to reflect the increasing breadth and depth of this industry.

The expansion of PRWeek's news section this week gives the opportunity to cover a broader range of domestic and international developments including the investigation of the PR stories 'behind the headlines'. At the same time, a new analysis slot gives greater scope to undertake in- depth investigation and analysis of the increasingly complex communication issues having an impact on both private and public sector operators. This includes an opportunity to air the views of business and political opinion-formers. Next week's issue, for example, features an interview with corporate social responsibility minister Kim Howells.

At the same time, PRWeek will continue to look at practical examples of best practice with more detailed coverage of current campaigns including an expanded What The Media Say section, which more fully represents the entire gamut of on and offline media that both private and public sector PROs can, or should, work with on a daily basis.



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