Channel 4's Krishnan Guru-Murthy claims PROs not exploiting Twitter

A senior broadcaster has told PRWeek that PROs are not making the most of opportunities offered by Twitter.

Influential: Guru-Murthy claims PROs are not making the most of Twitter
Influential: Guru-Murthy claims PROs are not making the most of Twitter

In an exclusive interview, Channel 4 News presenter Krishnan Guru-Murthy, ranked the 19th most influential journalist on the social networking site, said: 'I can't think of an example when I have been contacted by a PR on Twitter about something I have then wanted to cover.'

Guru-Murthy also spoke about Craig Oliver's appointment as Downing Street director of comms, describing it as a 'huge surprise'.

In the interview Guru-Murthy gave his views on journalists moving into PR, chief creative officer of Channel 4 Jay Hunt, and diversity in TV.

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