Broadgate Mainland hires Peregrine's Roddi Vaughan-Thomas

Financial services specialist Broadgate Mainland has brought in Roddi Vaughan-Thomas, a partner at rival agency Peregrine, to become an executive director.

Key role: Vaughan-Thomas will aim to raise the agency's profile
Key role: Vaughan-Thomas will aim to raise the agency's profile

Vaughan-Thomas joined the agency this week from asset-management specialist consultancy Peregrine Communications, where he had been a partner and executive director since 2006.

At Broadgate Mainland, he will work with directors Roland Cross and Mark Knight to drive new business and enhance its client offering.

Vaughan-Thomas said he would continue to focus on the asset management sector, but that the more general fin-ancial services and professional services focus of Broadgate was a significant factor behind his move.

He added that one of his key roles would be to raise the profile of the agency in the market, commenting: ‘I think most would agree that Broadgate has a lower profile than it should have considering the scale of the business, so we want the company to bec-ome better known by more clients and to enhance our external messaging.’

Broadgate Mainland has a huge opportunity to grow its presence in the specialist financial services space, according to Vaughan-Thomas, given that recent agency consolidation has resulted in fewer direct rivals, while others have changed their offering.

Cross said: ‘We are committed to growing the business at all levels and a senior professional of Roddi’s calibre is a great addition to the team. His technical knowledge and programme development skills will have an immediate and positive impact.’

Before joining Peregrine, Vaughan-Thomas was head of group comms for asset management firm Keydata Investment Services since 2000. Before this he held senior positions at both Quill Communications and Citigate Dewe Rogerson.

Peregrine is understood to have recently restructured its business around its client-base and opened up the incentives structure to all of the agency's staff.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.