PUBLIC SECTOR: BICOM cash boost to aid coverage

The British Israel Communication Office, BICOM, set up by Britain's Jewish community to counter what it considers to be negative press coverage of the recent Middle East violence, has been given a substantial cash boost ahead of Israel's elections next week. The Board of Deputies of British Jews is thought to have set up a pounds 400,000 fund to finance professional advisers including full-time PROs in a bid to put out positive messages about Israel. The crisis centre was launched last year by secondees from PR firms, including Consolidated Communications public affairs account director Ilan Jacobs.

The British Israel Communication Office, BICOM, set up by Britain's Jewish community to counter what it considers to be negative press coverage of the recent Middle East violence, has been given a substantial cash boost ahead of Israel's elections next week. The Board of Deputies of British Jews is thought to have set up a pounds 400,000 fund to finance professional advisers including full-time PROs in a bid to put out positive messages about Israel. The crisis centre was launched last year by secondees from PR firms, including Consolidated Communications public affairs account director Ilan Jacobs.





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