Powergen reshuffle reaches final stage

Electricity and gas company Powergen is on the hunt for a head of brand and internal communications to complete its recent PR review.

Electricity and gas company Powergen is on the hunt for a head of brand and internal communications to complete its recent PR review.

Acting corporate affairs director Gareth Wynn and director of UK communications Mike Gibbons are set to appoint the brand and internal chief as the final step in the reshuffle brought about by the long-term sick leave of corporate affairs director Esther Kaposi and the recent acquisition of US utility LG&E.

That business shake-up saw the firm effectively become a holding company consisting of the US concerns as one arm and the UK business as the other.

Gibbons took up the top UK role early last month, reporting to the executive director of UK operations, Nick Baldwin.

Although Gibbons is expected to work closely with Wynn, his background is in mainstream management. Until taking over on the PR side, he had been director of gas contract renegotiation.

The new position will mainly work to Gibbons. It has been created by hiving off into a specific post aspects of both Wynn's role and that of internal communications head, Christina Davis.

The agency roster is not thought to be in jeopardy. The holding company's PR department uses Brunswick for financial and corporate communications.

Fishburn Hedges continues to work on the public affairs side for UK public affairs executive Josh Peck. Retail PR is handled by PR manager Helen Tye, with Lexis as her retained agency.

Describing the logic behind the raft of changes announced by Powergen in recent months (PRWeek, 10 Nov 2000), Wynn said: 'Last year was basically a transforming year for us which saw us become a multi-product consumer business which just happens to have power generation as one business.'

The changes saw Powergen pay more than pounds 2bn for LG&E late last year.

It raised some of this cash by conducting a sale of its non-US overseas interests.



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