Argogroup seeks financial PR firm

Wireless software developer Argogroup is on the hunt for a financial PR agency amid plans to float on the London Stock Exchange later this year.

Wireless software developer Argogroup is on the hunt for a financial PR agency amid plans to float on the London Stock Exchange later this year.

The Guildford-based company currently retains Brodeur Worldwide for technology trade PR, but is looking for City PR experts to take them through the listing - which should value the firm at more than pounds 100m.

Marketing manager Lesley Valentine said it was considering hiring one of the sister agencies of Omnicom-owned incumbent Brodeur. However, she added that Argogroup was open to suggestions and would 'be interested to hear from people'.

'We have been concentrating on technology PR until now,' said Valentine.

Argogroup chief executive David Frodsham also announced earlier this week that he was on the hunt for a chief financial officer ahead of the IPO.

The company has developed various products for firms building WAP websites, namely Device Targeter, which allows content delivery to all types of WAP phones.

The software detects the type of handset being used and adapts the content for the phone - ensuring easier use for both developers and end-users.

Founded in 1996, Argogroup now employs more than 70 and has offices in California and Tokyo.

It launched with initial backing from 3i and Apax Partners, with other current investors including Japanese venture capitalists Nissho Iwai and ITX.

Argogroup has raised more than pounds 21m from the development of its wireless software.



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