Rowland Communications has won DuPont's seven-figure fee global PR and advertising account for its non-stick textile brand Teflon.
The UK and European PR campaign will be co-ordinated and managed from Rowland's London office, while advertising will be led from the agency's Geneva division.
DuPont awarded Rowland the work following a three-way competitive pitch.
It is the first time Teflon has appointed an agency of record on this brief.
Rowland client services director, Richard Moss, and European planning director, Richard Stacy, will lead the UK and European PR remit, heading a three-strong team and reporting to Teflon's Leicester division.
'Our role in London is to develop template plans which can be implemented across Europe, centralising the thinking yet allowing room for adaptation,' said Moss.
The PR campaign will be funded out of Teflon's European advertising and communications budget - split 50/50 between the two - worth up to pounds 1m.
Teflon global textiles manager, Teresa Kleinhans, said: 'Rowland's intimate knowledge of our business and globally integrated organisation matches the Teflon brand's need to capitalise on worldwide opportunities, enter new markets and increase share.'
Invented in 1938, Teflon is recognised for its non-stick properties.
But Teflon has since come to be accepted as a soil and stain repellent, as well as having applications in home furnishings and outdoor clothing.
Rowland works on other DuPont accounts, including Lycra in the UK, which it won early last month from incumbent PR agency Caroline Neville Associates, and the firm's US agricultural account.