Urban Outfitters chooses Surgery for consumer PR

Fashion retailer Urban Outfitters has appointed Surgery on a consumer PR brief.

Fashion retailer Urban Outfitters has appointed Surgery on a consumer PR brief.

The agency was appointed following a four-way pitch to handle all promotional activity in the UK and Ireland.

PRO Louise Gorrod left Urban Outfitters last month to join The Conran Shop. The company will not replace her.

The brief covers two stores - in Kensington and another which opened in Dublin at the end of last year. Surgery will handle the offical launch of the Dublin branch in March and promote independent designers stocked in the store, such as Rude and Product 250.

The Kensington branch is this month staging a window display of work by second year students from London fashion college, St Martin's.

'We will also be initiating projects in conjunction with the suppliers.

For example, Rude will be designing a window display and holding an exhibition in store,' said Surgery's Chloe Wagstaff.

The agency reports to Hugh Waller, Urban Outfitters managing director.

Lifestyle specialist Surgery was formed by director Linzi Deakin, in April last year. Deakin moved into PR after selling the footwear company Stride, which she set up with her husband Justin, to Caterpiller.

Other clients include Dazed and Confused magazine, the designer Marc Newson and digital design company, Digit.



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