The industry body has become the first institute to become a partner of the programme's fundraising division, Our Team 2012, designed to raise money from small and medium-sized businesses. The fundraising efforts will support 1,200 prospective British athletes hoping to join Team GB at the London Games next summer.
CIPR president and a fellow of the Institute, Paul Mylrea, said: ‘This is a unique and unmissable opportunity for the PR profession to embrace London 2012 and share in its success.
'The CIPR’s partnership status fast tracks the ability of members across the UK to get behind their local athletes on what we hope will be an inspiring journey of hope and endeavour towards excellence.’
The partnership was launched last night at the CIPR’s offices in Russell Square, the geographical area designated as the media hub for the 2012 Games.
At the launch, the British Olympic Association’s communications director, Darryl Seibel, discussed progress towards London 2012, the PR opportunities and challenges associated with the venture, and how organisations can benefit by joining the programme.
Sir Matthew Pinsent, chairman of Team 2012 Fundraising, said: ‘This new relationship with the CIPR allows Team 2012 to connect on a large scale with its desired business market.’
Team 2012 was launched in 2009 between the British Olympic Association (BOA), Paralympics GB, the London Organising Committee for the Olympic and Paralympic Games (LOCOG) and UK Sport.