Lucre handed UK and Ireland brief by Dubai-based hotel group Jebel Ali

Lucre has been appointed by Dubai-based hotel group Jebel Ali International Hotels to deliver PR across UK and Ireland consumer and trade media.

Lucre: Won six-way pitch to boost profile of  Dubai-based hotel group Jebel Ali International
Lucre: Won six-way pitch to boost profile of Dubai-based hotel group Jebel Ali International

Following a competitive six-way pitch, Lucre’s London office has been briefed to deliver greater awareness of the group’s diverse offering to the UK and Irish markets to boost visitor numbers.

The on-and offline campaign will showcase the range of holidays Jebel Ali International Hotels caters for across its portfolio, which includes city and resort locations as well as a desert ranch and fort village mountain retreat.

Lucre director Sally Hetherington said: ‘The company is set for significant growth over the coming years as it realises its plans to develop a more global hotel offering and we have developed a PR campaign to help meet those objectives.’

 The hotel management group has expansion plans to build its profile as a key partner to luxury resort owners and developers across the world.

 


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