Edinburgh International Film Festival appoints Burt Greener Communications

The Edinburgh International Film Festival (EIFF) has appointed Burt Greener Communications to manage its PR and partnership marketing campaign.

Action: Burt Greener to promote Edinburgh International Film Festival
Action: Burt Greener to promote Edinburgh International Film Festival

Burt Greener, which won the account following a 6-way pitch, will be responsible for the management of a media relations programme, city engagement and press office activity in the run up to this year’s festival in June. 

The agency will also provide additional support for the Centre for the Moving Image (CMI), the parent company of EIFF, Edinburgh Filmhouse and Film Guild, that acts as a national hub for moving-image activity in Scotland.

EIFF Director James Mullighan said: ‘In 2011, EIFF will create an explosion of film-related activity that will see exciting screenings and events taking place across the capital. With this new strategy in place, we wanted to work in partnership with an agency that combines experience with a fresh and creative approach.’
 

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