Campaign: Work Capability Assessment
Client: Papworth Trust
PR team: In-house
Timescale: September 2010-February 2011
Budget: No budget
Papworth Trust helps more than 6,000 vulnerable people to find work every year. It became concerned about the number of people being wrongly assessed as fit for work by the Work Capability Assessment (WCA), the test for the new Employment and Support Allowance benefit.
- To increase awareness of the issue
- To make the WCA fairer for vulnerable people.
STRATEGY AND PLAN
Papworth Trust formed a coalition of more than 40 charities, employment support organisations and other networks. The coalition published two open letters expressing its concerns and suggesting solutions - one in September 2010 to Professor Harrington, who leads the Government's independent WCA reviews, and another in January 2011 to minister for employment Chris Grayling.
MEASUREMENT AND EVALUATION
Papworth Trust secured a ten-minute discussion on the BBC Radio 4 You and Yours programme between the minister and Matthew Lester, the trust's director of operations employment, vocational rehabilitation and learning. Coverage also included interviews on TalkSport and the BBC Politics Show, and in The Guardian.
As a result of the campaign, Professor Harrington's report supported the coalition's recommendations for change.